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Key consumer preferences set to impact the global personal care industry.
January 29, 2021
By: Melissa Meisel
Mintel, the experts in what consumers want and why, has announced four key consumer trends set to impact the global beauty and personal care industry during 2021, encompassing the behavioral drivers of wellbeing, value, technology and surroundings: Beautiful Mind Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value, and rebuild trusting relationships. Beauty Re(Valued) As spending comes under scrutiny, product ...
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